Websites
Bycatch 
Ocean Life 
The Human Body 
World Leaders Magazine
Greenpeace Active Supporters 
Eyemagazine.com 
MaHo 
inIVA 
k/s/n/h 
...more projects 

Print
Entertainment
Research
Identities
Typefaces
CD Rom
11.2002
World Leaders Magazine
Martin MacLeish
 
World Leaders Magazine is an online provider of news and articles about political leaders throughout the world. Evolving from a history as a printed publication World Leaders Magazine.com features exclusive audio interviews. The news and content on the site is headline driven and written for selective reading. With unique reports and articles World Leaders Magazine is a content provider for other news agencies and sells its audio interviews to radio stations.

The initial briefing was that the website should have a 'printed' feel and emphasise the quality, seriousness and authority of the content shown. As the magazine is mainly financed through advertising it was important to establish clear areas for advertising separate from content areas.

AE worked on the basis of the existing branding guidelines (for print) and developed a new approach how these guidelines are applied to the Web.

An important task in designing the page layout was to establish different levels of navigation and content and identify areas on the page which could play different roles as content, advertising or navigation spaces.

The design is extremely simple working almost exclusively with typography, colour and simple shapes like outlines of country maps for geographical organised news content.

We've put a strong emphasis on the readability of the information as well as the overall usability of the site.
Link
World Leaders Magazine Website

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Services
design, consulting

Project Portfolio

Websites
Bycatch 
Ocean Life 
The Human Body 
World Leaders Magazine 
Greenpeace Active Supporters 
Eyemagazine.com 
MaHo 
inIVA 
k/s/n/h 
Untitled 
i Morning 
Maclaurin 
hatch-group 
London College of Printing 
Trading Post 
Limu - People Sharing Knowledge 
Synecticsworld 
Juergen Elsner 
Greenpeace UK Website 
Mizuno Europe 

Print
Datawork 
Atomik XT: Literature 
The Superfurry Animals 
Typographic 52 
Remote Control 

Entertainment
Mazda RX8 
GM Warrior 
SpeedDater 
Snowstorm 
Davidoff - African Discovery 
Sexbomb 
Green Party 
Rock It! 
Disney Playhouse 
Stop Whaling! 
Windfarm 
Bob&Hoskins 
Buzz - Touch Down 
Buzz - Rescue 
Greenpeace Active 
Amazon 
Polar Bears 
Glastonbury99 

Research
Happy User 
Sunset Platforms 
AE Shorts 
A Life 
Space CD Rom 

Identities
Greenpeace Digital CI 
Atomik XT: Identity 
Offis 

Typefaces
AE Atomik 
AE Ultra 
AE Space 

CD Rom
RSA SDA 2001 CD-Rom 
RSA SDA 2000 CD-Rom 
Untitled CD 
WCJ CD Rom 

 
 

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