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WebsitesBycatch Ocean Life The Human Body World Leaders Magazine Greenpeace Active Supporters Eyemagazine.com MaHo inIVA k/s/n/h ...more projects  PrintEntertainmentResearchIdentitiesTypefacesCD Rom |
05.2001 Maclaurin Maclaurin Ltd |
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How to promote people that are driven by the idea to promote other people? How to show the spirit of a people business, which builds relationships between consumers and brands? As Maclaurin is one of the UK's most successful and instantly recognisable PR brands with clients that include Disney, BT Cellnet, Associated New Media, Emap Elan, ATOC and the Miller Group in Scotland, the new site had to have a unique aesthetic appeal. It serves as a medium for a wide range of information about the company, as well as having to convey its identity primarily as a people business. The initial brief for the re-design of the MacLaurin site was to create an exciting new online branding - the company had recently undergone a rebranding. Because usability was a key issue AE decided to keep priority areas such as the client list and contact area plug-in free, to make them instantly accessible. With the 'who we are' area Maclaurin talks about themselves, their expertise, vision and network of affiliate agencies, has been turned into an intriguing virtual public environment using the latest Flash 5 technology. In this place users encounter a group of individuals and can play with and influence their attention and behaviour. The maths is simple: By creating and sending messages out to people Maclaurin are shaping people's perception in the public realm. An endeavor in shaping popular culture. Apart from the site's concept, design and usability AE delivered a custom build Media-Centre. For the Media-Centre AE developed a system which integrated an existing database. It is a sophisticated and powerful tool for journalists allowing them to automatically receive press releases via email for selected clients and industries. |
Links Maclaurin Website Media Centre Hatch-Group Preview  Who We AreServices concept, design , front-/backend development† |
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Project Portfolio Websites Bycatch Ocean Life The Human Body World Leaders Magazine Greenpeace Active Supporters Eyemagazine.com MaHo inIVA k/s/n/h Untitled i Morning Maclaurin hatch-group London College of Printing Trading Post Limu - People Sharing Knowledge Synecticsworld Juergen Elsner Greenpeace UK Website Mizuno Europe Datawork Atomik XT: Literature The Superfurry Animals Typographic 52 Remote Control Entertainment Mazda RX8 GM Warrior SpeedDater Snowstorm Davidoff - African Discovery Sexbomb Green Party Rock It! Disney Playhouse Stop Whaling! Windfarm Bob&Hoskins Buzz - Touch Down Buzz - Rescue Greenpeace Active Amazon Polar Bears Glastonbury99 Research Happy User Sunset Platforms AE Shorts A Life Space CD Rom Identities Greenpeace Digital CI Atomik XT: Identity Offis Typefaces AE Atomik AE Ultra AE Space CD Rom RSA SDA 2001 CD-Rom RSA SDA 2000 CD-Rom Untitled CD WCJ CD Rom |
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