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07.1999
Greenpeace Digital CI
Greenpeace UK
 
As a platform for information and debate on all things green, with emphasis on the organisation's environmental activities, Greenpeace Digital UK's re-designed corporate identity expresses an open approach to technology but retains the original brand identity of campaigners for an eco-friendly tomorrow.

In addition to a new layout design colour scheme, and interface, their website features a series of animated sequences ('idents') designed to introduce the refurbished identity. An original logo brings the established Greenpeace trademark into the digital world, and a seven-minute documentary examines the Greenpeace-sponsored 1999 Glastonbury Festival. Games and other Flash features with an environmental slant are regularly added, including the shoot-'em-up Arctic Action, which is aimed at BP's continued exploitation of Alaska's oil resources.
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Greenpeace

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 Greenpeace Digital Ident

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